JEAN PHILIPPE JOLY
BORN RICH
BORN RICH
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The Born Rich is a definitive statement in maximalist eyewear. Characterized by its immense visual weight and ultra-thick acetate, this frame is an exercise in excess and precision. Despite its substantial presence, the architecture is meticulously balanced, featuring deep, hand-carved milling that creates a "shadowbox" effect around the eyes.
True to its name, this frame feels substantial and unapologetically high-end—an artisanal small-batch piece for the collector who wants their eyewear to be the primary anchor of their identity.
- Monolithic Acetate: Utilizing premium-gauge Italian acetate to provide a density and luster that defines high-concept luxury.
- Shadowbox Milling: Deeply recessed interior rims create dramatic architectural depth and a play of light unique to Joly’s craftsmanship.
- Contoured Bridge: Expertly sculpted to distribute weight effectively, ensuring a stable and comfortable fit for a frame of this magnitude.
Styling Tip: The Born Rich is a high-gravity accessory. Its generous 25mm bridge and substantial lugs make it the perfect choice for those who can carry the visual weight of a masterpiece.
Frame Measurements
- Lens Width: 45mm
- Bridge: 25mm
- Temple Length: 145mm
Technical Details
- Style: Maximalist Bold Architectural Square
- Production: Artisanal Small-Batch
- Vibe: Monolithic / Assertive / High-Contrast
- Origin: Designed in Paris, Handcrafted in Italy
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Frequently asked
I'm looking to get prescription lenses in my frame, how do I do that?
Email us directly at info@friendsinsight.ca with your current prescription so we can best assist.
What kind of prescription lenses do you use?
We use premium prescription Zeiss lenses with all the best coatings - Anti-Reflective, Anti-Scratch, UV, Hydrophobic/Oleophobic coatings (easier to clean). The prescription lenses and frames both come with a 2-year warranty.
Can you tell me more about the brands?
We don’t believe in mass-produced fashion. Instead, we curate a selection of independent eyewear that you won’t find at a big-box store.
We look for designers who share our values: people who prioritize sculptural design, premium materials like Italian acetate and surgical-grade titanium, and an uncompromising commitment to fit.
Whether you're looking for a bold statement or a quiet classic, our collections are chosen for their character, not their brand name.
Want a more personalized shopping experience?
We are here to help.
Schedule a time with one of our highly trained opticians and stylists.
Let us help you find the perfect frame and get all your questions answered, without ever leaving your house.